$27 billion to build a data center almost as big as Manhattan
Meta Inc., the company that changed the way people get to know each other, won big after its subsidiary, Laidley LLC, entered Richland Parish—one of the poorest parishes in Louisiana—in 2024. Eager to expand its business, Entergy, the state’s largest utility, worked with Meta and local officials to secure major tax breaks for the data center, while winning approval to build 10 gas-fired plants to power Hyperion—the project’s real name after Meta dropped its code phrase, “Project Sucre.”
With its balance sheet insulated, Meta then adopted a “deal or no deal” stance. The ultimatum was clear: grant $3.3 billion in tax breaks to secure the 1,400-acre Franklin Farm Mega Site, or the company would walk away, as Toyota had in 2017. Meta got its way.